CHANEL SETS TEMPORARY WATCH STORE IN RUE CAMBON

By Crash redaction

For the launch of their new « Première » watch, Chanel opened their first Pop up store  19 rue  Cambon. 

Reinterpreting the original chain bracelet, this iconic timepiece will be displayed all over the store in different versions that marked its history (black&white ceramic, rubber, interwoven leather chain).

Covering 20 square meters with a « tromp l’oeil » view on Place Vendome », the store has a very modern and contemporary vibe.

Deborah De Groot

CHANEL – « PREMIERE » POP-UP BOUTIQUE

19 rue Cambon – 75001 Paris

Open from May 21 – December 31, 2013

Monday to Saturday, from 10 am to 7 pm