And we’re answering. The 31st edition of 080 Barcelona Fashion showcased twenty five designers over four days of shows celebrating diversity, innovation and creative sustainable thinking in the Catalonian Capital. 

In a city heralded for its beautiful sun kissed paved streets, its dream-like Gaudi architecture, parties on the beach by day, and spectacular food in dramatic gothic squares by night, Barcelona is often overlooked, like many other vibrant and diverse European cities, when it comes to its fashion offering. Editors, stylists and influencers instead looking to their more established older cousins Paris, Milan, London, New York, where the big four continue to dominate the fashion calendar, despite an increasingly diverse and global fashion consumer and landscape thanks to the barriers that social media and modern technology have thus far succeeded in breaking down. 

The groundbreaking 080 Barcelona Fashion event completely flipped that elite fashion month calendar narrative on its head. Bringing together some twenty-five designers under one roof to showcase the diverse talent and grit the city has to offer. The four-day event became a creative hub fizzing with energy, excitement, creativity and heartfelt innovation. A space to connect and reflect with a runway casting and guestlist as diverse as the designers, which exuded genuinity the shows were a valuable reminder of what it is that makes the fashion industry great and a welcome breath of fresh air from the gimmicky premeditated attempts and inclusive diverse fashion of late (note, the recent rise and rapid decline of visibility of plus size models on the catwalks in London and New York).

Take 404 Studio, already synonymous with celebrity culture, the label has dressed Dua Lipa, Halsey, and Janelle Monae as well as national celebrities Milena Smith, Lola Índigo, and Bad Gyal and made private presentations at the infamous Silencio Club in Paris and Soho House Barcelona. The Fall/Winter 23 collection, “No me quedan Lágrimas” was a lesson in Spanish history, celebrating Barcelona’s lesser-known  “quinqui”  subculture, born out of the period of deep unrest and social instability in Spain’s 1970’s and 80s. Taking references from the filmography of  Eloy de la Iglesia, Spanish gay and socially outspoken screenwriter who has had a prolific career in his native country, the brand brings Barcelona’s unique cultural references to a global platform. The collection itself featured a spattering of collaborations, as per tradition at 404 Studio: namely with internationally renowned crystal brand, Swarovski, who created exclusive appliques for the collection; Spanish designer, Pedro Gómez Madrid, who created two lumberjack jack and Valencian artist Marina Marco who created a limited selection of hand painted pieces; hand-crocheted flower appliques were an homage to the memory of Antonio and Lola Flores; and Lavani Jewels designed an exclusive collection of jewelry for the show. far beyond a mere fashion label, 404 studio is a creative laboratory where some of the best in Spanish design, art and culture can come together to share ideas. 

Discover some of the key looks from the collection below and stay tuned on crash.fr for more coverage, brand profiles, interviews and collection images.

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