For it’s third capsule,The G-Star RAW innovation lab where the denim is deconstruct to purify the form of it. This new collection, launches in Paris, is intended for men and women.

“We are coming out of an age when technical and functional design is considered inherently masculine. We believe that our obsession with product design principles such as ergonomics and concinnity is as relevant for women as it is for men. By clashing tradition with innovation, the resulting prototypes serve as blueprints for the main collections in the future. » says the artistic director Aitor Throup

The pieces were presented on static models or suspended by a wire as for better refine the vision on the clothes.