It is under the camera of Silvia Venturini Fendi’s daughter, Leonetta Luciano Fendi, that the Los Angeles Lakers Player, Jordan Clarkson, walks with freedom and confidence through the floors of Fendi’s headquarters, the Palazzo della Civiltà Italiana, to reach its roof. The idea of the short film unveiling the collaboration between the NBA player and Fendi? “Re-writing the perpetual creativity of the Fendi spirit, » explains the fashion house, inspired by the ethics of the athlete, that could inspire the rest of us indeed :
“I feel like I only can stop myself for what I want to do. People say you can’t do it and then, at the end of the day, you just do it, prove them wrong. Hi, I’m Jordan Clarkson, and I’m fearless. It’s important to be fearless on and off the court. When you look good, play good, it gives you that sense of confidence. In basketball, it’s all about confidence. Show them who you are, before you get in the arena and express yourself. That’s what it all comes down to.” – Jordan Clarkson.

Written by Saskia Maitrepierre