This April sees Aries open its first ever store in the heart of London’s Soho, London in a  4,000 square feet of space over two floors on Great Pulteney Street.

Designed in-house and in collaboration with Brinkworth and Wilson Brothers, the Aries Soho store will showcase Aries in-line collections in full for the first time in bricks and mortar and will function as a curated concept store and art space. Exclusive brand collaborations will be brought to life with installation pop-ups, an in-store Paperboy coffee shop and rotating concept trading with collaborators, friends and like-minded international partners from clothing and music to books, art and vintage that allows visitors to immerse themselves in the world and culture that is Aries.

The store interior articulates the brand’s identity of British design and original styling realized through Italian manufacturing found in specific design features; an original grand scaffold staircase with handpicked marble treads and bespoke Italian leather Anfibio sofas by Giovannetti; made in Italy and lined with Aries’ infamous “animal” print. Bespoke mid-floor wooden cabinetry and furniture is set against industrial Hilti walls with modular fixtures throughout to allow for constant reconfiguration and an ever-evolving, modular space.

Paris’ infamous coffee shop Paperboy will also open its first official outpost outside of its’ Paris home  within the store as a permanent houseguest. With its own entrance on Bridle Lane, Paperboy will open its own doors to London exclusively serving its renowned signature Paperboy sandwiches and coffees in collaboration for Aries with East London’s Dark Arts Coffee.

The store also plans to host pop-ups from South London’s leading vintage resell brand; JerksTM and London luxury unisex jewelry brand; Bunney.

The Aries Soho store will also house exhibitions. experiences and events alongside seasonal Aries collections and store exclusives, including a retrospective of the ongoing collaborative relationship between Aries and David Sims which will be exhibited throughout the store on opening as an exclusive walk through of their archive together.

The Aries Soho store opened its doors Monday 17th April 2023.

31 Great Pulteney Street, London, W1F 9NN Opening hours 11AM to 7PM.