A FANTASTIC JOURNEY WITH THE GUCCI SPRING SUMMER 2017 CAMPAIGN

Gucci launches its Spring-Summer 2017 campaign, revealing Alessandro Michele latest artistic and imaginative pieces. The video, shot by the great Glen Luchford is a vibrant tribute to its Italian origins and the city of Rome. As usual, the Gucci crew runs the town with its unparalleled attitude and romantic, colorful outfits. In every daily situation, the Gucci gang knows how to stand out, whether it be walking down the street next to a majestic lion, feeding a giraffe in the fields or dancing in the Fontaine de Trevi by the beats of « Amore Disperato ». The collections put the spotlight on beautiful patterns representing fauna and flora, one of the most important Gucci obsessions. The difference being that here, the pieces are twisted with glitters and bling details. Full of joy and freedom, this video makes us discover an unprecedented Rome, Alessandro Michele’s native city. Romanticism, anti-conformism and fun are the keywords of this brand new campaign, exalting, as usual, the Gucci legacy.

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