RIVIERAS X PIERRE FREY CAPSULE COLLECTION

By Crash redaction

WHEN LOAFERS BECOME MODERN AND STYLISH

Created in 2009 by Dan Amzallag and Fabrizio Corveddu, Rivieras lies somewhere between the comfortable and chic loafer. Available in several colors and prints, they are perfect during the summer. Distinguished, comfortable, and chic, they can be worn just as well with a masculine suit as with a summer dress. Nevertheless, one thing they always require is a relaxed attitude. Because these shoes, made by a select group of small Spanish bootmakers according to all the rules of the art, allude to chic and charming holidays on the Mediterranean Sea – from Saint Tropez to Marseille – or a smoothing aperitif enjoyed poolside.

Rivieras also protects our feet from the cold. With its line « Vinyl Rain », the brand offers high boots available in red, yellow, as well as pink for woman, man and child – what bring cheerfulness in front of this rainy and gray season. The sheepskin sole and sponge lining help keep the warmth while displaying a colorful image on the outside. Who could have imagined in 2009 that the two designers would achieve so much success simply by creating mesh and canvas shoes that are perfect for a round of bocce?

In just five years, the brand has made a name for itself in the industry. Recognized by several leading fashion names, such as Christophe Lemaire, who first sold them in his showroom in 2009 and also signed a capsule collection, the Rivieras are now present in more than 40 countries and sold in 800 stores worldwide.

The success is so great that several different countries have not hesitated to claim authorship of these shoes. Thus, in one version, the model would have emerged in the 50s on the Costa Brava. The two creators, who are never short of ideas, have just created a partnership with Pierre Frey, the manufacturer of upholstery fabrics and wallpapers, to produce an unusual capsule collection. The collaboration between Pierre Frey and Rivieras is above all, the history of two family houses that privileges quality and know-how. Created in 1935, Pierre Frey creates, and manufactures fabrics and wallpapers in the purest French tradition. With eccentric prints representing a hunting scene or vegetation rendered entirely in black and white, Rivieras have not finished surprising us.

www.rivieras-shoes.com

Written by Lisa Tomasi