For his latest Fall / Winter 2017 advertising campaign, the british photographer Glen Luchford did not hesitate to mix science fiction with the world of fashion.

 Indeed, he plunges us into a retro-futuristic decor combining the creations of Alessandro Michele and gives us an overview and a vision from elsewhere that introduces a completely different approach to formatted fashion.

This surreal and fantastic atmosphere brings a new originality to the Italian brand and contributes to highlight and to emphasize the pieces of the latest collection where colors, graphics, pearls and sequins mix and which thus dream of a public in thirst for originality.

Written by Saskia Maitrepierre