Calvin Klein wouldn’t be the same without the iconic denim ad campaigns that have followed the house since its beginnings. Brooke Shields comes to mind first, posing in a photo taken by Richard Avedon in 1980. Then we remember Lara Stone in black and white, shot by Mert & Marcus for the #mycalvins fall/winter 2014 campaign. Yes, denim has always had a center part in Calvin Klein for its versatility, ease and American roots.

The new line Calvin Klein Jeans Est.1978 is set to be a continuation of that aesthetic but with a progressive approach, deeply rooted in youth culture. Historical Calvin Klein iconography is juxtaposed and mixed with the modern silhouettes that include unisex fits. Raf Simons manages to bring a fresh take on the house’s heritage, further welcoming a new generation of wearers. Cinematic photos of classic American landscapes are printed all over jeans and shirts and Brooke Shields becomes a pop-art logo scattered on a denim jacket. The collection is available now on the website.