G-Star Raw have just released their new fall/winter 2018 campaign with a powerful slogan: Uniform of the free. The Dutch denim brand has teamed up with filmmaker Dexter Navy to produce a powerful video which showcases youth and freedom as seen by G-Star. The campaign pays homage to the origins of denim and the working class who wore it as their uniform. The collection plays on deconstructing key workwear elements while making them lively and fun. Through their passion for dance, music, sports or speed, the G-Star youth is ready to take on any adventure.

Directing his lens on creative individuals, Dexter Navy captures movement perfectly. The G-Star denim becomes part of any activity, enabling individuals to feel free. Discover the film below: