Just in time for the holidays, UGG has revealed its Christmas campaign, starring Ziggy Marley – Bob Marley’s son – and his big family – his wife Orly, his daughters Justice, Zuri and Judah and his sons Daniel, Gideon, Abraham and Isaiah. Based in California, this creative family led by a musician father is teaming up with U.R.G.E (Unlimited Ressources Giving Enlightenment) and the HOLA, organisations that are very dear to them, so that UGG will put together a fundraising in all its stores during the holiday season. While U.R.G.E specializes in supporting children, women and communities in need, HOLA provides under-served youth with exceptional university, arts and sports programs in a stimulating environment that allows them to develop their potential, pursue their studies and strengthen their communities. 

The campaign, shot by Danielle Levitt in the historic Gesner Wave House, is accompanied by a capsule collection. Discover the images below!