The Chanel Haute Couture Spring/Summer 2021 collection has just been presented at the Grand Palais. Discover what Virginie Viard has in mind while designing…

« I knew that we couldn’t organize a big show, that we would have to invent something else, so I had the idea of a small procession that would go down the stairs of the Grand Palais and pass under arches of flowers. Like a family celebration, a wedding » says Virginie Viard, « I love big family reunions, when all the generations mix together. It’s so warm. I find this spirit at Chanel today. Because Chanel is also a family. » A spirit to be celebrated more than ever at the very moment of the reopening of the Haute Couture Salons at 31 rue Cambon, redecorated by Jacques Grange and inspired by the very feminine charm of the original salons imagined by Gabrielle Chanel, with its Coromandel screens and Goossens « wheat » tables. At the foot of the mythical staircase covered with mirrors, « I wanted to gather the models together for family photos, like those you can see in photo albums » she concludes.

Discover the video and photos of the collection below.