SPRING HAS SPRUNG WITH BOUCHERON’S NEW CAMPAIGN | CRASH Magazine
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SPRING HAS SPRUNG WITH BOUCHERON’S NEW CAMPAIGN

By Crash redaction

A timeless and contemporary icon, the Quatre collection constantly reinvents its sculptural and graphic allure. In the spirit of the collection the uniqueness of each piece is a promise of style. This spring, Boucheron celebrates color and optimism by unveiling its « Spring Colors » campaign. Like an invitation to enjoy the moment, it features its ambassadors Alexa Chung, Nour Arida, Hannah Quinlivan and Youn-jung Go. With them, style is more than a game, it’s a state of mind. In the first part of the campaign, they play with pieces from the Quatre collection, metamorphosed in XXL format. In a second series, they play with monochrome in a color-block aesthetic. Each piece of jewelry is a celebration, a moment of pure lightness to embrace spring with style.

 

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