Bella Hadid is the face of the new Swarovski campaign. Bella’s transformative look serves as a muse for the campaign, conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style. No longer reserved for ballroom opulence, Swarovski Crystals embody joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression. This evolution is illustrated in six portraits of Bella Hadid, represented by six colors of crystal jewelry. Symbolic of a window into the world of Swarovski, each portrait is framed by a colored crystal aperture cut in the octagonal shape of the brand’s logo. Each color theme chosen for the portraits of Bella is extracted from the inner hues of the crystal and used to reflect a different aspect of the model’s personality and look. In turn, the images celebrate the facets of Swarovski Crystal, the brands color codes, and collections. Discover Bella’s different Swarovski personas below.

Clear white is for glam Bella, the ballroom beauty of a brave new era where glamour is a joyful state of mind. As an evolution of the classic language of clear crystal jewelry, so connected to the idea of old-world glamour, Bella Hadid portrays an assertive and highly confident approach to occasion dressing, embodied by the elegant Harmonia Family’s necklace and choker. With their oversized cushion-cut crystals in suspended settings, the pieces give the illusion of floating stones.

Blue is for bohemian Bella  who embraces the serene and soothing effects of blue in a chilled-out, insouciant and carefree attitude to styling. Effortlessly stylish, she freely mixes dress codes and adds her own laidback touches of glamour.

Metallic is for sunshine Bella and expresses the joyful glamour at the heart of Swarovski through the slick impact of metallics and pavé stones. The mood embodies the dazzling and alluring mood of holidays bathed in shimmering sunlight with the Dextera Family’s geometric fusion of masculine metal and precision-cut pavé as its focal point.

Green is for cool Bella that epitomizes a casual approach to crystal jewelry in a styling language inspired by the inherently natural and carefree qualities of the color green. Symbolic of growth and process, green embodies the values of a new generational attitude.

Pink is for Sweet Bella and captures the bubbly and girly codes of pink with empowered overtones reflective of the colour’s sweet but potent impact.

Yellow is for Sporty Bella highlights the energetic and invigorating properties of yellow in an upbeat and affirmative styling proposition centered around the Lucent Family’s full cut crystals which radiate pure sunlight.