Discover the latest Gucci eyewear collection, a new series of images and videos that take viewers on a dreamy road trip with Billie Eilish, an artist whose authenticity and personal expression echo the House’s core values. For the new campaign, the award-winning singer-songwriter, considered by many to be the voice of her generation, invites the viewer to accompany her on a suspenseful journey through a series of bold portraits that reflect her unique style.

Paying homage to the mood of the film noir genre, the campaign for the second release of the Gucci eyewear 2022 collection features a visual approach marked by unbalanced compositions, a rich color palette and contrasting lighting effects. In this narrative, the automobile is seen as a symbolic extension of those who drive it, revealing their intentions, motivations and personality.

Between retro allure and modern sophistication, the new eyewear collection is infused with the mysterious spirit of the campaign. In the first visual, Billie Eilish is wearing black acetate caravan sunglasses with gold Gucci lettering. The artist is also photographed wearing a pink cat-eye model and an oversized 1980s-inspired sunglasses with Gucci lettering on the temples. Revisiting the House’s timeless aesthetic, the eyewear designs perfectly reflect the elegance and cinematic spirit of the campaign, becoming part of a compelling story ready for the viewer to discover.

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Images and video credits:
Creative Director: Alessandro Michele
Art Direction: Lina Kutsovskaya for Be Good Studios
Photographer/Director: Harley Weir
Stylist: Andrew Mukamal
Makeup Artist: Robert Rumsey
Hair: Benjamin Mohapi
Manicure: Erin Moffett