Following a successful launch in major cities in the United States, Swarovski is poised to introduce the Swarovski Created Diamonds jewelry collection in two hundred stores across the US and Canada over the next year, and online at swarovski.com from November 2022.

The Austrian crystal house, which has been globally renowned for its craftsmanship, innovation, and iconic designs since 1895, has been offering lab-grown diamonds since 2016 as part of its brand collaborations.

This Fall’s collection includes four ranges of earrings, rings, necklaces, and bracelets featuring Swarovski Created Diamonds and crafted from 18K and 14K gold, as well as sterling silver.

Identical to mined diamonds in every way but origin, a Swarovski Created Diamond is made using an innovative process that flawlessly replicates nature, resulting in a laboratory-grown diamond that is indistinguishable from a mined diamond in all chemical, physical, and optical attributes. Once grown, after forming layer-by-layer from a tiny carbon seed, they are precision-cut and polished to perfection revealing maximum brilliance, scintillation, and fire. Swarovski Created Diamonds are graded using the 4Cs of clarity, color, cut, and carat weight.

Taking the initiative to sustainable and ethical production one step further, Swarovski has committed to offset the energy used to produce Swarovski Created Diamonds, making the process certified climate neutral, and works in adherence with high-level environmental, safety and labor standards.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth- focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.

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