Proenza in its latest show decided not to have a specific theme or visual narrative, but instead it decided to focus on celebrating an essential collection with the  purpose to give women a complete wardrobe. 

At a time when nothing has relevance and permanence, Proenza sought to create stability and linearity, counteracting that sense of ephemerality that surrounds us in today’s world. The brand decided to dedicate the beginning and end of the show to women with whom it has collaborated over the years or with whom it has felt connected in one form or another.  And that is why the show was designed and created for everyday women, asking exactly what is going on daily in their lives? What are the thoughts that invade women’s minds every day?
Through the words of Otessa Moshfeghle answers to these questions have found expression in a series of fictional diary entries, titled February 11, 2023. Proenza, then, asked Chloë Sevigny to record these journal entries and from there, Arca arranged a musical composition to accompany them.
Through the union of these three artists , who represent a new feminine energy, the show was able to express the women to whom the brand owes its inspiration. 

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