The iconic Prada Galleria bag is now being celebrated with an icon of film and popular culture, American actress Scarlett Johansson, who is immortalized fully immersed in the vibrant and expressive colors of Venezuelan-American artist Alex Da Corte.

Johansson, a Tony and BAFTA award winner and two-time Oscar nominee, is recognized worldwide for the passion always dedicated in her craft and for her ability to transform and embody multiple characters, identities and roles.

Da Corte’s works, which surround the Prada campaign, are featured for the first time in a fashion context. Drawing on pop and surrealism, his works create fantastical artistic environments with vivid, all-encompassing colors.
Scarlett Johansson is reimagined by the conceptual artist and her works, this interconnection exploring the same notions of humanity that the actress brings to her work.
In the Gallery’s campaign, the actress constantly transforms herself, from more everyday outfits and make-up to more extreme and colorful looks. Color is undoubtedly the star of this campaign but also of the bag itself, which is seen in different colors, combinations and movements. The Prada Gallery is an exploration of shades and patterns.

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