On the occasion of the hottest season of the year, Loro Piana makes unique and dresses up the new decor of de La Réserve à la Plage beach club in Saint-Tropez, an exclusive and classy destination.

The typical colors of the Loro Piana palette and their patterns, such as multi-striped Suitcase Stripe motif, become protagonists on typical summer accessories such as umbrellas, beach towels. Also classy and in vogue are the Loro Piana Interiors outdoor fabrics, which make the environments of the well-known establishment on the French Riviera unique.

The fashion house also customized the beach club’s boutique, which will remain open throughout the summer season. Inside the exclusive space it is possible to purchase a dedicated selection of garments and accessories from the 2023 Summer Resort Collection. 

Discover more about Loro Piana’s summer plan at loropiana.com
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