AMIRI announces the reopening of its Rodeo flagship store. The Los Angeles store was closed for renovations and expansion work in line with the brand’s growth.
The store, designed by founder and creative director Mike Amiri, was created in collaboration with Paris-based design studio NOCOD and American design studio Two One Two Design.

The AMIRI Rodeo store was designed with the goal of bringing the customer completely out into the world of the Brand. In addition to the AMIRI collections, the space was designed to display art installations curated by Mike Amiri. Through design, a two-way conversation is formed: appealing to AMIRI’s creative instinct and community spirit, this interactive concept nurtures relationships with artists, both established and emerging. Exactly with a true art gallery, works will be displayed on a rotating basis, but two pieces will remain permanent, and thus always present. A Brand New World #1 by longtime friend and collaborator Los Angeles artist Wes Lang, which is part of his personal collection, and Instrument Frame Drag by California artist Jason Revok

AMIRI Rodeo houses a full range of men’s, women’s, and children’s clothing, accessories, and leather goods, as well as a limited-edition capsule collection exclusive to the store.

Discover more at amiri.com
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