AMIRI launches its new fall-winter 2023 campaign starring  legendary Brooklyn music duo Black Star: Yasiin Bey and Talib Kweli.

The campaign augments this season’s narrative, which has focused quite a bit on the multifaceted, multi-artistic process of 90s hip-hop-inspired music production that marked the formative years of Mike Amiri, the brand’s creative director and founder, who grew up in Los Angeles.

The iconic images show in different facets the Fall-Winter 2023 collection characterized by fluid tailoring and artistic expressions that fuse references to the American 50s and 90s. The proportions of the outfits are decidedly relaxed, formed by soft fabrics and vegan leathers, mohair cardigans and pleated pants, a 90′ classic.

Black Star pioneered the « conscious rap » genre, self-expressive and intellectual; their seminal 1998 record, « Mos Def & Talib Kweli Are Black Star, » is cited as one of hip-hop’s most significant works, a record that tackles social issues of the time in rhythm and rhyme, still contemporary today. In 2022, the duo reunited to release their second record, « No Fear of Time, » twenty-four years after their debut.

 The campaign includes an accompanying video featuring the soundtrack to Black Star’s tracks « Yonders » and « The Main Thing is to Keep The Main Thing The Main Thing. »

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