Timothée Chalamet is making his debut as the ambassador of Bleu de Chanel  in the highly anticipated campaign, revealing the iconic fragrance in a new light. This alliance between a top-tier actor at the peak of his craft and Chanel a global cultural reference in the world of perfumes known for its unique craftsmanship, is set to redefine the fragrance world.

Captured through the lens of renowned photographer Mario Sorrenti, Timothée Chalamet embodies the multifaceted man of Bleu de Chanel, celebrated for his uniqueness. He is a man guided by instinct, refusing to be confined by boundaries. He embraces what the world offers and seizes each opportunity, every encounter, and every discovery, diving deeply into his essence. He transcends ordinary limits and gazes beyond the visible, relentlessly seeking the freedom to be and to fulfill his complex self.

Since its inception, Bleu de Chanel  has shattered the norms of men’s fragrances. Much like N°5, which revolutionized the world in 1921, Bleu de Chanel  has become a reference thanks to its innovative and unapologetic vision of modern masculinity. Breaking away from both trends and the status quo, Bleu de Chanel Eau de Toilette was introduced in 2010, followed by Bleu de Chanel  Eau de Parfum in 2014, featuring warmer notes. The renowned Chanel perfumer, Jacques Polge, crafted this unexpected aromatic-woody scent with sparkling citrusy notes, paving the way for a new olfactory horizon, creating a modern urban scent. The iconic monolithic totem of Bleu de Chanel, with its enigmatic hue too blue to be black and too black to be blue, quickly became recognized worldwide, just like the man it represents—open to all possibilities and defiantly asserting its infinite difference.

The unique olfactory triptych has become a symbol of a shifting form of masculinity that rejects stereotypes, continually striving to redefine what a modern men’s fragrance can evoke while reshaping its appeal to a broader audience. With subtle authority, the latest chapter of this illustrious fragrance tells a story that reflects the spirit and fundamental values of the Bleu de Chanel  man, appealing to a new generation equally determined and eager to defy conventions on their own path to self-discovery.

@chanel.official
@tchalamet