UGG® and the California-based fashion brand, The Elder Statesman, have come together to create a collection of colorful, textured, and embroidered shoes and accessories that exude the laid-back and cool energy of California. These two brands, known for their commitment to craftsmanship, quality, and comfort, have joined forces to produce a vibrant range that celebrates their shared Californian roots.

When it comes to representing this collaboration, who could better embody the relaxed spirit of California than Seth Rogen? The actor, screenwriter, producer, director, entrepreneur, and philanthropist has been chosen as the face of this bold campaign. The campaign was shot on board a custom-made « artisanal van, » a Toyota HiAce in a striking pink hue, equipped with a ceramic studio containing Rogen’s personal ceramic creations. This unique vehicle was adorned with cashmere details directly from the collection, adding a touch of glamour to the Californian adventure.

Alongside Rogen, the campaign features talented artisans, including artist Jaime Gerin, glassblower Cedric Mitchell, textile artist Sesan, and shaper Kyle Albers. This collaboration showcases the hands-on work and craftsmanship at the core of these two brands and celebrates the local talents of California. To add a touch of humor and nostalgia to the campaign, the « UGGman » also makes an appearance alongside Rogen. This nod to the cult movie Ghost reminds everyone that the collaboration is infused with the playful spirit that characterizes the Californian approach to life.

UGG® was founded in 1978 by an Australian surfer on the California coast and has since become a globally renowned brand for its iconic Classic boot. Initially worn by Californian surfers and Hollywood’s elite, UGG® quickly captured the world’s attention due to its unwavering commitment to quality and craftsmanship. In addition to the iconic footwear, UGG® designs and markets clothing, accessories, and home items, always with the same emphasis on quality and style.
What sets UGG® apart from many other brands is its commitment to the environment and society. The brand strives to be socially just, economically inclusive, and environmentally restorative. With an annual revenue of over $1.5 billion, UGG® partners with the world’s top retailers and owns concept stores and outlets in key markets such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing.

The collaboration between UGG® and The Elder Statesman reflects their shared attachment to California, craftsmanship, and comfort. This vibrant collection of shoes and accessories embodies the relaxed energy of the West Coast while emphasizing the importance of craftsmanship and quality. So, if you’re looking to add a touch of California to your wardrobe, this collaboration is for you.

You can learn more about this collection on the official UGG® website ugg.com

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