Maison Rochas announced the appointment of Alessandro Vigilante as the Creative Director of Ready-To-Wear. This pivotal decision marks a significant step forward in the brand’s ongoing repositioning efforts, consolidating its commitment to audacity, femininity, and sophistication.

Alessandro Vigilante, a distinguished figure in the fashion industry, brings a unique blend of creativity, elegance, and a profound understanding of women’s body expression to Maison Rochas. Philippe Bénaçin, the CEO of Interparfums, expressed his delight at Vigilante’s appointment, stating, « His work is defined by elegance, modern femininity, and constant research on women’s body expression. Through his lens, he will write a new chapter for this House built on audacity, femininity, and sophistication.”

Vigilante’s journey in the world of fashion began with a foundation in contemporary dance, setting him apart with a distinctive perspective. Having worked with renowned fashion houses such as Dolce & Gabbana, Gucci, and Lorenzo Serafini, he ventured into independent design, debuting his own collection in 2021. Hailing from Puglia, Italy, Vigilante’s creative journey was further honed at the prestigious IED Moda Lab in Milan, where he graduated with honors. Beyond his skills as a trained tailor, Vigilante is an avid consumer of art, film, photography, and dance, enriching his creative reservoir.

The anticipation is high as Vigilante gears up to unveil his inaugural collection during the Fall 2024 season of Paris Fashion Week in February. His mission is clear – to infuse modernity into the brand’s DNA, encapsulating the charismatic, sophisticated, and timeless beauty that has defined Maison Rochas since Marcel Rochas founded it in 1925. The fashion world awaits the convergence of Vigilante’s contemporary vision with the venerable legacy of Rochas, anticipating a harmonious blend that will undoubtedly make waves in the industry.

@rochasofficial