London’s very own rap trailblazer, Lord Apex, has just stepped into the spotlight as the face of Salomon’s new campaign, and it’s making waves across social media platforms. The collaboration, featured on Salomon Sportstyles’ Instagram, captures Apex taking to the streets of the capital, showcasing the brand’s cutting-edge ACS + CSWP shoe in various stylish colorways, paired with the latest Salomon tech gear.

The ACS + CSWP is not just a shoe; it’s a modern, winter adaptation of an archive gold, a piece of history that has influenced trail running for years. Equipped with an Agile Chassis system and Salomon’s trademarked waterproof membrane, this technical marvel stabilizes strides and maintains body temperature within the shoe. The ClimasalomonTM Waterproof Membrane (CSWP) shields feet from moisture, while the soft upper shell provides protection against rain, snow, and all outdoor elements.

A nod to the quintessential technical shoe, the ACS + CSWP stands as a tribute to its predecessors, combining history with innovation. Its incorporation of various technologies, including ClimaSalomonTM Waterproof and Softshell insulation, ensures both performance and comfort. The ClimasalomonTM Waterproof Membrane is an insulating coating that wicks away moisture without compromising flexibility, while the Softshell upper guarantees breathability and durability, protecting against rain, snow, and outdoor conditions with light thermal insulation.

Lord Apex, known for his genre-defying approach to music, is a fitting choice to represent Salomon’s fusion of style and functionality. His diverse music styles, ranging from UK hip-hop to alternative and lo-fi hip-hop, resonate with Salomon’s commitment to creating progressive gear for those who enjoy and challenge themselves in the great outdoors.

The partnership between Lord Apex and Salomon not only showcases the brand’s technical prowess but also underlines Apex’s affinity for quality and innovation. With reflective details and PFC-free materials, the ACS + CSWP aligns with both Salomon’s commitment to outdoor excellence and Apex’s passion for authenticity and creativity.