The Italian Fashion brand Magliano, will be the Guest Designer of Pitti Immagine Uomo 105 which will take place from 9th to 12th of January in Florence. 

Winner of the 2023 Karl Lagerfeld LVMH prize, Luca Magliano has come a long way since founding his label in 2016. Based in his home town of Bologna, emblematic for its role in the Italian social liberation movement, he is at once stimulated by and tied to the city and 1980’s Italian counterculture. 

The brand is inspired by the imagery of the «province», where dialect and magic combine to create genderless menswear with minimal but chaotic design, representing the essence of Italy.

Magliano made its debut at Pitti Uomo in 2018, with the collection «Wardroba per Uomo Innamorato», highlighting the importance of personal elegance.

Since 2018, Luca Magliano has presented his collections during the Milan Menswear Fashion Week. His return to Pitti Uomo is a celebration and a time to reflect on the progress made so far and the future of his brand.

The designer will present his Fall Winter 2024 Collection later today, Wednesday, January 10th.

Credits 

Photographer : Manuel Obadia-Wills

Stylist : Pauline Grosjean

Stylist Assistant : Roisin Breen 

Model : Oscar Fishman at Marilyn Agency

Casting : Remi Felipe

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