Miu Miu’s Spring/Summer 2024 campaign, titled « Endless Summer, » stars a captivating ensemble of May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton, and Cailee Spaeny. Against the backdrop of Los Angeles, the campaign captures the essence of an endless summer with its vivid, dishevelled chic.

The multi-disciplinary cast, on the move with bags overflowing, exudes a sense of immediacy and individuality. The present-focused wardrobe blends swimwear, sportswear, evening wear, and lightweight wool, all intentionally washed and distressed for a vintage touch.

Juxtaposing unexpected pairings like a bathing slip with beaded cocktail wear, Miu Miu subverts purpose and function, creating an irreverently knowledgeable style that mirrors the complexity of today’s world.

The campaign’s spirit is both outward-facing and rebellious, gently introspective and always positive. In « Endless Summer, » Miu Miu invites us to celebrate the joy of living in the present and embrace the beautifully real moments that make life an endless summer.

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