In a poetic ode to Percy Bysshe Shelley’s ‘Stanzas Written in Dejection, Near Naples,’ System unveils its Spring Summer 2024 global collection, ‘Purple Noon,’ capturing the essence of southern Italy and the Mediterranean’s deep scattering layers. Renowned fashion photographer David Sims lends his expertise to this campaign, seamlessly blending classic and modern elements.

Born in 1990 and refined in 2019, System, a men’s and women’s label, has made its mark over 30 years by offering elevated modernity with a sophisticated touch. The ‘Purple Noon’ collection continues this legacy, introducing a new movement with delicate details.

With a commitment to inclusivity, System invites everyone to embrace differences. The collection is a celebration of contradictions, from vibrant hues to intricate details, creating a captivating display that resonates with emotional intensity. As we enter the Spring Summer 2024 season, System challenges us to go beyond mere fashion and embrace the unique stories implanted in each piece of the ‘Purple Noon’ collection.

Photographer David Sims

Stylist Emmanuelle Alt  

www.system.co.kr

@systemofficial