Kim Jones, Artistic Director at Fendi, draws from 1984’s vibrant subcultures, merging London’s nonchalance with Roman freedom. The collection effortlessly blends utilitarian and extravagant styles, creating a unique British flair with a Roman touch.

Jones explores an easy, confident dressing style, featuring tailored coats, knitwear inspired by British classics, and utilitarian dresses with Roman-themed prints. The past meets the present with Selleria motifs, symbolizing Fendi’s heritage as the brand approaches its centenary in 2025.

Silvia Venturini Fendi reinvents classic styles in bags, introducing the Simply Fendi and the Roll bag, promoting individuality. Classical statues and a collaboration with Salvador Dalí’s Chupa Chups® logo add an elegant touch, showcasing Fendi’s commitment to history and innovation.

In a celebration of individuality and craftsmanship, Fendi’s Autumn/Winter 2024-25 collection offers a timeless and empowering wardrobe for the modern woman.

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