Iconic brands New Balance and Miu Miu have once again combined forces, this time to reimagine the classic New Balance 530 running shoe as the daring 530SL. The campaign, featuring Peris Adolwi, Julie Hoomans, and Florine Wildeboer, captures stolen moments against a domesticated backdrop, inviting viewers to project their thoughts onto the canvas.

Originally launched in 1992, the New Balance 530 was a cult favorite for its minimal design and luxurious materials. Miu Miu’s disruptive spirit shines through in the 530SL, where the classic silhouette is deconstructed with an ultra-flat sole.

Presented in two versions – distressed suede in warm tones and unprocessed suede and mesh in black and white – the 530SL offers a lived-in, aged effect. Laces, available in leather and sailing cord, allow for personalized style.

The heart of the collaboration lies in the seamless blend of comfort, character, confidence, and ease. The New Balance X Miu Miu 530SL is a celebration of tradition and avant-garde creativity coming together.

Campaign credits:

Photography: Alessandro Furchino Capria

Videography: Lucca Lutzky

Stylist: Lotta Volkova

Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

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