Prada has once again crossed with the world of cinema in its latest campaign, celebrating the art of performance and the transformative power of identity. This campaign featuring American actress and brand ambassador Scarlett Johansson, delves into the depths of acting. 

At the heart of the campaign lies the Prada Galleria handbag, However, rather than showcasing a product, the campaign elevates the Galleria bag to a symbol of life itself, seamlessly integrated into the everyday wardrobe of a woman. 

Directed by Jonathan Glazer and captured in the backdrop of New York City, the campaign unfolds as a visual ode to the art of acting. Through still and motion images, Scarlett Johansson perfectly represents her art, effortlessly transitioning between different characters and emotions. 

The juxtaposition between cinematic surrealism and everyday reality is a quintessential motif of Prada . As Johansson exits the studio, the campaign seamlessly transitions from the theatrical realm to the authenticity of daily life. Johansson appears seemingly undirected, embracing her true self while embodying the essence of Prada’s ethos.

Through the lens of the campaign, the Prada Galleria emerges as more than just an accessory; it becomes a fundamental aspect of a woman’s reality, symbolizing empowerment, and self-expression. Just as Johansson embodies the diverse roles of an actor, the Galleria transcends its material form to become an extension of individual identity, seamlessly adapting to the multifaceted lives of modern women.

Credits : 

Director: Jonathan Glazer

Creative Director: Ferdinando Verderi

Starring: Scarlett Johansson

Discover Prada Galleria new campaign on Crash and on www.prada.com