« Born in Oasi Zegna »: A Tribute to Heritage and Innovation | CRASH Magazine
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« Born in Oasi Zegna »: A Tribute to Heritage and Innovation

By Crash redaction

Zegna unveils « Born in Oasi Zegna, » a narrative that celebrates the ethos at the heart of the Italian Fashion brand, during Milan Design Week.

This opulent tome serves as more than a mere book, it is a portal to the past, a testament to the unparalleled heritage that has defined Zegna for over a century. Through photos and captivating anecdotes, readers are transported on a journey through time, reliving the pioneering spirit of Ermenegildo Zegna, the visionary who transformed dreams into reality.

At the heart of « Born in Oasi Zegna » lies a celebration of innovation and sustainability. From the inception of Zegna’s finest fabrics to the creation of vast forests and thriving communities, every page is imbued with the spirit of progress and stewardship. It is a story of resilience, of daring to dream big and daring to make those dreams a reality.

What sets « Born in Oasi Zegna » apart is also its innovative design, a testament to Zegna’s commitment to pushing the boundaries of creativity. Interactive pull-outs, sculptural pop-ups, and tactile materials invite readers to engage with the narrative on a deeper level, breathing life into the legacy of our Founder.

Divided into four chapters inspired by the cycle of nature’s seasons, this book pays homage to the timeless principles that have guided the brand since its inception. It is a tribute to craftsmanship, to quality, and to the enduring pursuit of beauty.

« Born in Oasi Zegna » stands as a beacon of hope and a reminder of the power of perseverance, the importance of tradition, and the beauty of innovation. This opus invites readers on a journey of discovery, enlightenment, and inspiration  that reaffirms the ethos at the core of Zegna’s identity.

The brand is also presenting an immersive exhibition at the Headquarters. Open to the public from 16th April to 21st April , the installation will turn the pages of the book into places to explore, filled with vegetation coming from Oasi Zegna, bringing the ethos of Oasi Zegna full circle.

Born in Oasi Zegna Book is now available  exclusively at Zegna stores worldwide and online at www.zegna.com

     

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