MADEMOISELLE ROCHAS IN PARIS: THE ESSENCE OF PARISIAN CHARM | CRASH Magazine
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MADEMOISELLE ROCHAS IN PARIS: THE ESSENCE OF PARISIAN CHARM

By Crash redaction

Rochas unveils its latest Eau de parfum « Mademoiselle Rochas in Paris », a fragrance that encapsulates the irresistible aura in the feminine perfumes of the Maison Rochas.  In this new creation, « Mademoiselle Rochas in Paris » delivers a love letter to the City of Light. Drawing inspiration from the essence of Femme and Madame de Rochas, this new fragance exudes undeniable French elegance, from Mademoiselle Rochas, it inherits a sense of lightness, an extra touch of joy, and audacity.

Modern, playful, and spontaneous, « Mademoiselle Rochas in Paris » epitomizes the Parisian chic and a natural French flair that captivates all who encounter her. It also encapsulates the legacy of fine materials cultivated with care by Maison Rochas.

Composed as an invitation to happiness by perfumers Anne Flipo and Tanguy Guesnet, this fragrance opens with a burst of fruity freshness, and a lively blend of fresh pear and raspberry. The zesty freshness of bergamot adds an audacious touch for a distinctly Parisian flair. Jasmine and rose petals intertwine with the velvety orchid, paying tribute to the elegance of French perfumery.

Embodying the City of love, « Mademoiselle Rochas in Paris » sees life through rose-tinted glasses. Its bottle is a circle of glass that echoes the curves and perfect simplicity of the original model but is adorned in a vibrant pink, exuding sophistication and audacity. Fully clad in glitter, the outer packaging echoes the bottle, displaying a modern and captivating aura. A playful contrast, its graphic sobriety maintains the timeless refinement of the Mademoiselle Rochas signature, with the addition of a handwritten « In Paris, » a declaration of love to the city and life itself. 

With its blend of classic elegance and contemporary flair, « Mademoiselle Rochas in Paris » pays homage to the timeless allure of Paris and the women who embody its essence. From its vibrant top notes to its lingering base, this fragrance leaves an unforgettable trail and a testament to the enduring legacy of Maison Rochas and its commitment to crafting scents that capture the imagination. 

« Mademoiselle Rochas in Paris » is available throughout all the distribution network from April 15th, 2024

 www.rochas.com

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