Founded in 2018 by Bahareh Ardakani and her partner in Stockholm, ArdAzAei represents an exploration of beauty that transcends seasonal trends, committed to offer responsibly produced couture and Ready-to-wear pieces.

At the heart of ArdAzAei’s design philosophy lies a harmonious fusion of Scandinavian modernism, Persian heritage, and French savoir-faire. Inspired by Ardakani’s profound encounter with the sublime during her studies in gemmology, each creation reflects meticulous attention to detail and a deep reverence for the art of couture.

« I am extremely proud, grateful, and honored that ArdAzAei has been invited to join the illustrious ranks of the Paris Haute Couture Week calendar. Since its inception, I have dedicated myself to realizing my vision for the Maison, navigating a journey filled with challenges and excitement. This prestigious recognition reaffirms my belief that dreams do indeed come true, » – expresses the founder Bahareh Ardakani.

ArdAzAei’s inclusion in the official calendar of Haute Couture week underscores the Maison’s commitment to marrying traditional craftsmanship with innovative technologies. By pioneering bespoke organic fabrics and collaborating with renowned ateliers awarded certified by the Global Organic Textile Standard (GOTS), ArdAzAei exemplifies a progressive approach to sustainable luxury.

The brand presented its first collection titled « Midnight in the Persian Garden, » at the Musée des Arts et Métiers in Paris in July 2022, paying homage to nature’s allure, the collection seamlessly melded opulent evening wear with tailoring.

The next year, ArdAzAei unveiled « The Diffraction of Light » at the Musée d’Art Moderne in Paris, a captivating exploration of luminescence translated through intricate techniques such as smocking, pleating, and embroidery.

Maison ArdAzAei will present its upcoming collection on June 27th, 2024 at the Musée des Arts Décoratifs in Paris.