THE MONTBLANC IDENTITY IN FOUR EXCLUSIVE NEW FRAGRANCES | CRASH Magazine
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THE MONTBLANC IDENTITY IN FOUR EXCLUSIVE NEW FRAGRANCES

By Ariane MINARD

Montblanc unveils a new collection of four timeless fragrances, paying tribute to the innovative heritage and excellence of the House through the art of Perfumery. A first for the luxury house.

The four fragrances – Black Meisterstück, Patchouli Ink, Extreme Leather and Vetiver Glacier – evoke a distinctive dimension of the brand: the iconic writing instrument, the magic of ink on paper, the expertise of leatherwork and also the icy majesty of Montblanc, which has always inspired the House in its quest for innovation and excellence.

« The story of our House has been told from many angles, but this is the first time it has been transcribed into the fascinating world of perfumery in the form of a collection, » says Marco Tomasetta, Artistic Director of Montblanc.

The Montblanc collection is a sensory invitation to explore the origins and values at the heart of the brand, and to be lulled by these bold new notes.

The year 2024 marks the 100th anniversary of the Meisterstück pen, an icon admired for generations for its timeless design and the excellence of its writing experience.

These unique codes have been creatively translated into the design of this fragrance collection. The luxurious 125ml bottle evokes the shape of a Montblanc glass inkwell, and is topped by an ornate black lacquer cap featuring the emblem. Along the side of the bottle, a silver metal plate, engraved with the fragrance’s name, recalls the clip on the Meisterstück writing instrument. The case is naturally inspired by a precious writing paper that evokes the grain of Saffiano leather, and features a black cartouche revealing the name of each fragrance.

« I wanted to create an unexpected woody addiction through a raw, smoky texture, » explains Vetiver Glacier perfumer Nathalie Lorson.

The illustration for this fragrance collection by French visual artist Marie De La Ville Baugé is a work of art, dedicated to writing and mountain exploration spirit, underscoring the links with the origins the House.

Montblanc Collection is available since May 13th, 2024 on elected retailers.

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