VERONICA LEONI ANNOUNCED TO BE THE NEW CALVIN KLEIN CREATIVE DIRECTOR OF COLLECTION | CRASH Magazine
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VERONICA LEONI ANNOUNCED TO BE THE NEW CALVIN KLEIN CREATIVE DIRECTOR OF COLLECTION

By Ariane MINARD

Today, on May 30, 2024, Calvin Klein announced Veronica Leoni as Creative Director of Collection and a forthcoming return to the runway.

Founder of QUIRA and finalist of the LVMH Prize in 2023, Veronica Leoni will bring to Calvin Klein her experience working at some of the world’s most celebrated fashion brands including Jil Sander, Céline, Moncler and The Row. As Creative Director of Collection, she will bring to the modern aesthetic of Calvin Klein  her deep industry expertise to design the ultimate representation of the brand. Leoni will report directly into Calvin Klein Global Brand President Eva Serrano to bring inspiration from Collection to the mainline portfolio and the red carpet.

. “It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”  aid Eva Serrano,  Global  Brand President of Calvin Klein.

Leoni’s appointment marks one of the most important in a series of strategic steps that Calvin Klein has taken under Serrano’s leadership to uphold the legacy of the Calvin Klein brand and inspire the next generation of consumers.

Veronica Leoni’s work will add a new level of ambition to the brand and strengthen the strong foundation already in place to make Calvin Klein one of the world’s most sought-after lifestyle brands.”

 

Image Credit : Collier Schorr

Social Media : @calvinklein

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