An exciting fusion of innovation and the heritage of auto racing characterizes this latest launch. A mesmerizing watch that pays homage to the perseverance of endurance racing and advancements in technology. This special partnership with Porsche reflects a distinctive connection rooted in the traditions of motorsport and the unwavering pursuit of excellence.

The two houses have intersected many times over nearly 70 years, each sharing independent and powerful mindsets as well as a dedication to functional design. Both have common origins in motorsport, with the Carrera serving as a unifying theme. This lineage can be traced back to the historic Carrera Panamericana race, recognized as one of the most perilous in the world. This race inspired Porsche to name its most powerful engine Carrera, while simultaneously prompting Jack Heuer to name his 1963 chronograph Carrera.

The dials incorporate four Super-LumiNova blocks, which draw inspiration from the four-point LED lights that Porsche featured on its renowned model, the Porsche 911. These blocks enhance the watch’s appeal and utility in low-light conditions. These intricate details ensure optimal legibility at all times, a 24-hour endurance. The placement of the red indexes at 4:00pm on the dial signifies the anticipation and adrenaline experienced during the countdown before a race, capturing the very spirit of competition within the watch’s design.

The watch’s intricate design and advanced technology are evident in its skeletonized dial, featuring tubular shapes that bring to mind the chassis of a Porsche racing car, showcasing the minimalistic, sturdy build characteristic of motorsport. Constructed from forged carbon, the bezel exemplifies the lightweight, high-performance elements of the Porsche 963, underscoring the watch’s aesthetics and its link to motorsport. Drawing inspiration from NACA-style air intakes often seen on Porsche racing cars, including the legendary Porsche 917, the rubber strap’s design subtly pays homage to the enduring racing heritage shared by the two prestigious brands. Reflecting the iconic colours of Porsche motorsport models, the watch incorporates white, red, and black.

The luminescent Porsche logo on the bezel ensures excellent visibility while the bracelet is adorned with the Porsche 963 logo. Furthermore, the watch showcases the iconic Porsche flying motif on the oscillating weight, along with a 3D Porsche logo on the case’s side, all of which emphasize the seamless integration of the car manufacturer into the watch’s design.

Tag Heuer launch this project to celebrate Porsche’s victories, a watch which embodies their joint quest for excellence, now available at www.tagheuer.com