Calvin Klein has officially opened its global flagship store at Avenue des Champs-Élysées, one of the most prestigious fashion avenues globally. This new store showcases Calvin Klein’s innovative design concept, Chalk, offering customers a truly immersive brand experience.

Spanning an impressive 600 square meters across three stories, the store presents to customers its complete lifestyle offering. Each floor serves as a pristine canvas to exhibit the latest collections, with women’s fashion showcased on the ground floor and men’s attire on the mezzanine level. The lower level boasts Europe’s largest in-store department dedicated to Calvin Klein underwear and loungewear, showcasing the brand’s excellence in this category. To mark its grand opening, the store will present a limited-edition menswear and womenswear capsule collection characterized by a bespoke color palette and customized Calvin Klein Paris branding.

« The Chalk store on Champs-Élysées encapsulates the essence of Calvin Klein, offering an environment that not only showcases our products but also empowers consumers to immerse themselves in the Calvin Klein lifestyle. This flagship reflects our commitment to creating impactful experiences for our customers…” said Eva Serrano, Calvin Klein Global Brand President.

The Chalk store concept epitomizes Calvin Klein’s contemporary, minimalist, and alluring design principles, presenting customers with a refined and deliberate design scheme brought to life through expressive architecture, modern finishes, and monotone color palettes. Throughout the store, campaign visuals reinforce the brand’s distinctive identity and showcase the latest sophisticated styles that epitomize the brand’s iconic modern minimalism. 

The opening of the Calvin Klein Champs-Élysées store solidifies the brand’s retail presence in the fashion capital while reaffirming its premium status among consumers. Calvin Klein plans to introduce the Chalk concept in stores worldwide, extending the premium brand representation to their discerning clientele.

Calvin Klein Champs-Élysées Flagship store

Address: 44 avenue des Champs-Élysées, 75008 Paris

www.calvinklein.com