Givenchy has inaugurated its summer pop-up at the Porto Cervo Waterfront on Sardinia’s Costa Smeralda, in partnership with the Nikki Beach Pop-Up Bar and Lounge. This picturesque summer showcase is dedicated to Givenchy Plage, a collection inspired by the relaxed elegance and joie de vivre of Hubert de Givenchy’s summer home, le Clos Florentina, in Saint-Jean-Cap-Ferrat.

Reflecting the charm of this enchanting estate, the pop-up features a variety of playful summer essentials for both women and men, set against a backdrop of striking contrasts. Givenchy Plage celebrates Riviera style through bold, breezy, and sensual silhouettes, honoring the couturier’s beachwear legacy. Archival elements highlight Hubert de Givenchy’s love for noble French linens, a signature lemon grove print, and modern interpretations of nautical and Provençal stripes. The collection includes seasonal versions of popular accessories like the Voyou bag, now in a raffia basket bag version, the G-Tote shopper in soft raffia, and the iconic Marshmallow wedge.

The art of poolside dressing is showcased with vibrant swimwear in aqua green, coral, nautical stripes, or leopard print, adorned with the 4G emblem. Pool-to-patio coverups in linen, silk twill, or fluid ivory silk linen complete the collection.

The women’s line features tanks, crop tops, breezy button-downs, flirty skirts, linen pyjama pants, striped summer knits, white denims, and polo shapes, all elevated by bold platform mules in natural cork and sunglasses embellished with a gold-finish 4G liquid logo. Evening wear includes satiny, sheer, and textured pieces for glamorous nights by the sea.

For men, the collection offers Provencal linen trousers, a lemon-print shirt, and lightweight staples in linen, Japanese seersucker, and striped organic silk, available in sun-baked red, cool navy, sandy beige, or ecru. An exclusive “le Clos 52” graphic adorns a t-shirt that pairs effortlessly with leisurewear staples, transitioning seamlessly from urban living to a coastal lifestyle.

Providing a memorable summer escape, Givenchy Porto Cervo pop-up will be open from June 29th to September 8th, 2024.

www.givenchy.com