Lacoste introduces its new fragrance, Lacoste Original, embodying the brand’s core values: originality, innovation, inspiration, authenticity, and freedom.

A symbol of French elegance since 1933, Lacoste has upheld its founder’s legacy for over 90 years. The fashion-sport brand blends tradition with modernity, reimagining its signature style with creativity and inventiveness. The iconic crocodile logo, recognized globally, remains at the forefront. Expanding its olfactory wardrobe, Lacoste Original celebrates the brand’s distinct identity and boldness.

Elegance and dynamism, integral to Lacoste, inspired Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet in crafting this fragrance. Their collaboration, blending experience and spontaneity, resulted in a vibrant and contemporary amber woody scent. It opens with the zesty freshness of Bergamot, spiced with Pink Pepper and Cardamom, transitioning to a heart of aromatic Lavender and Clary Sage. The base notes of Sandalwood, Patchouli, Amber, and Tonka Bean create a lasting, sensual trail.

“Lacoste is a brand that combines timeless freshness and a frenetic creativity. The idea of this sophisticated perfume is to express the movement in all its forms in a unique and powerful creation.” – explains Anne Flipo

The Lacoste Original bottle, timeless and elegant, reflects the brand’s essence with its green and white hues. The sturdy transparent glass, rounded shoulders, and sleek lacquered cap, adorned with subtle black and silver accents, embody refined sophistication. The embossed crocodile emblem graces both the cap and the label.

In collaboration with BETC and directed by Jeremie Levvpon, the campaign showcases the modernity and originality of Lacoste Original through an inspiring cinematic narrative, starring new Lacoste brand ambassador Pierre Niney.

Dynamic, contemporary, and captivating, Lacoste Original encapsulates the creative exuberance, freedom of movement, and French elegance that define Lacoste’s creations.

 Lacoste Original is now available at www.lacoste.com and on selected retailers.