BOUCHERON CELEBRATES 20 YEARS OF ITS ICONIC “QUATRE” JEWELLERY | CRASH Magazine
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BOUCHERON CELEBRATES 20 YEARS OF ITS ICONIC “QUATRE” JEWELLERY

By Chloe Edstein

Boucheron celebrates the 20th anniversary of its iconic collection, Quatre. What began in 2004 with a single ring has evolved into the Maison’s signature jewellery icon, distinguished by its combination of four patterns from the Boucheron archives and three colours of gold. To mark this milestone, the French high jewellery house has planned a series of surprises throughout the year, including a new campaign, fresh creations, new faces, and even new locations to honour Quatre’s landmark birthday.

In a special tribute to the Middle East, Boucheron has assembled the « Quatre Family, » a diverse group of four talented women, each bringing her unique flair to the collection. This group includes famous designer Amina Muaddi, Lebanese pop artist Dana Hourani, Turkish actress Dilan Çiçek Deniz, and Boucheron’s brand ambassador Mila Al Zahrani who embodies the power of self-expression.

These four creative voices hail from different parts of the Middle East and will showcase the versatility of the Quatre collection throughout the year, encouraging individuals to experiment, mix, and stack pieces to express their personal style.

As Boucheron celebrates this significant anniversary, it invites everyone to join in the festivities and embrace the innovative spirit of the Quatre collection.

Discover more on Crash.

www.boucheron.com

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