Fendi unveils its women’s Fall-Winter ’24 campaign featuring models Vittoria Ceretti, Anok Yai, Lina Zhang, and Luiza Perote. This campaign captures Kim Jones’ latest collection, a vision of blending London nonchalance with Roman freedom, making utility a statement of intent.

The collection starts with tailored rigor, offering a feminine sensibility with sinuous lines in rounded silhouettes and rich, compact wools. Layered wool coats, knotted and belted-like dresses, and elegant layered knitwear in silk ribs reminiscent of traditional British styles such as Aran and Guernsey. Utilitarian dresses with a ‘tailored flou’ sensibility featuring tulle and organza transparencies, Roman statuary prints, and embroidered dots give a refined and sophisticated touch to this collection.

Silvia Venturini Fendi’s bag designs deconstruct and revitalize past styles, focusing on tactility and utility. Sumptuous leathers in rich, natural colours feature in new versions of Peekaboo, Baguette, and By The Way bags. The collection introduces the Simply Fendi, a soft satchel, and the Roll bag, a rounded shopper. These bags can be worn in various ways, reflecting the diverse nature of the Fendi woman and encouraging individuality in style choices.

This campaign celebrates the multiplicity of Fendi women, urging them to find themselves in their choices and wear their identities proudly.

Discover the Fendi Women’s Fall-Winter ’24/25 Campaign on Crash.