Versace Fall-Winter 2024 campaign captures a moment of tailored rebellion, showcasing the season’s elevated energy through the house’s iconic craftsmanship and innovation. Under the creative vision of Donatella Versace, this campaign returns to the legendary Chateau Marmont hotel in Los Angeles, featuring Top Models Loli Bahia and Vittoria Ceretti, in a series of dynamic and visually striking images and videos by the renowned photographers Mert & Marcus.

This season, Versace’s ready-to-wear collection channels a feeling of rebellion through its tailored lines and luxurious fabrics. Donatella describes this aesthetic as a “considered wildness,” where traditional tailoring is disrupted with drape and print. The collection’s luxurious craftsmanship is evident in the deconstructed and distorted pieces, featuring intricate embroidery, jacquard and hidden linings.

Signature elements include sharp white pointed swallow tail collars adorning women’s light chiffon shirts and dresses, and the precise cuts that define the collection’s strength. Standout designs range from dresses with high slashes to the hip, to men’s hourglass tailored jackets paired with slim pants and knee-high boots. A notable feature is the use of rich lipstick red, dominating leather and cady dresses, tweed jackets, skirts, and men’s mohair knitwear. The Wild Barocco print also makes a bold statement on leggings and evening gowns, adding an opulent and graphic touch.

A highlight of the campaign is the introduction of Kleio, Versace’s new ultra-soft, pillow-like crossbody bag and latest addition to the Medusa ’95 bag family. This new bag, presented as a day-to-evening accessory, embodies the brand’s iconic vision with its sophisticated style and refined materials. Versace Fall-Winter 2024 campaign is a testament to Versace’s dedication to pushing the boundaries of fashion through meticulous craftsmanship and innovative design, capturing the essence of the brand’s rebellious spirit and luxurious appeal.

Discover Versace Fall-Winter 2024 campaign on Crash.

Credits
Chief Creative Officer: Donatella Versace
Photographers & Directors: Mert & Marcus
Starring: Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, Hedi Ben Tekaya
Stylist: Jacob K
Makeup Artist: Sam Visser
Hair Stylist: Akki Shirakawa