The Miu Miu Fall/Winter 2024 campaign, a direct expression of a collection inspired by the
spectrum of human life, explores the influence of clothing from childhood to adulthood, and from
masculine to feminine, formal to informal. It examines how clothing affects its wearers and how
wearers, in turn, influence their clothing.

Photographed by Zoë Ghertner, the portrait series featuring Topmodel Cara Delevingne, British
rapper Little Simz and American singer Ethel Cain, encourages each subject to express their
true selves while showcasing fashion’s versatile qualities, contrasting sensibilities, and varied
proportions, thereby enhancing desirability.

Set against a white backdrop and whirlpool carpet, with a curated selection of distinctive chairs,
the campaign reflects the fusion of time, place, memory, function, and fashion inherent in the
collection. A glossy shearling coat masquerading as mink is paired with a chemisier dress or a
cropped trucker jacket and skinny jeans.

Shrunken tailoring is complemented by chic leather gloves and a string of pearls, while an
oversized fleece jacket is matched with a narrow flannel tube skirt. Deconstructed little black
dresses are styled with sharply pointed Mary Jane pumps.

Accessories highlight these unexpected combinations: masculine shoes contrast with New
Balance x Miu Miu sneakers in aged leather, soft calf slippers, the timeless Aventure bag, and
the playful Joie bag, both archival designs reimagined in soft, shiny nappa with gold metal
hardware and elongated straps.

The Miu Miu Fall/Winter 2024 campaign showcases the transformative power of clothing, subtly
shifting emotions and demeanors as wearers navigate their personal moments in time.

 

Credits:
Photography: Zoë Ghertner
Creative direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Cara Delevingne, Little Simz, Ethel Cain, Charlotte Cardin, MINNIE, Caitlin Soetendal
Discover Miu Miu Fall/Winter 24 Campaign on Crash.