Magliano unveils its Fall-Winter 24 campaign. Captured through Camille Vivier’s lens, this campaign presents subtle yet personal features, stripping away the biases of societal norms.

In the endless motion of life, dreams and ambitions waver, upholding the illusion of a distinct separation. Navigating the boundary between reality and illusion, individuality and societal perception, the characters inhabiting Magliano’s unseen stage are provocateurs in the pursuit of self-discovery. Their bodies take centre stage, breaking through the frame as vocal entities and political symbols.

The models and styling choices highlight the campaign’s themes. From a man in a whimsical cat sweater to an elderly man wearing a party hat, each character challenges traditional beauty standards and fashion norms. These images transcend mere fashion statements, becoming bold declarations of self-expression and defiance against conformity.

These visuals come together as a manifesto, forming an eerie photo album that reminds us fashion is not just about clothing, but about the stories we tell.

Discover Magliano Fall-Winter ’24 Campaign on Crash.