NEW BALANCE AND GANNI COLLABORATE ON T500: ELEVATING COPENHAGEN’S CREATIVE TALENT | CRASH Magazine
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NEW BALANCE AND GANNI COLLABORATE ON T500: ELEVATING COPENHAGEN’S CREATIVE TALENT

By Crash redaction

GANNI and New Balance have announced an new collaboration that brings together creativity, community, and culture. Their latest partnership centers on the T500, a classic silhouette from New Balance’s archives, reimagined through a fresh and artistic lens. This collaboration is a celebration of emerging talent within the vibrant Copenhagen fashion scene.

The GANNI x New Balance T500 collaboration invites four rising stars in the Copenhagen creative community: MASCULINA, Bonnetje, Camilla Skov, and Ojuna Njama Petersen to interpret and co-create the iconic T500 sneaker. Each of these creatives has brought their own unique perspective to the project, using the shoe as a canvas to explore and push the boundaries of design. Whether through a ceramic interpretation or a woolen felt iteration, these artistic visions have transformed the T500 into something truly original, blending fashion and art in innovative ways.

 » Collaborating with emerging talents and independent creatives has always been a source of joy and purpose for me, and I am thrilled to share our platform with these talented individuals who embody such strong and unique creative visions. The T500 silhouette is a true archival favourite for me, and it was an honour to be invited to reinterpret this iconic shoe some 40 years after its inception. » – expressed Ditte Reffstrup, Creative Director of GANNI.

To commemorate this unique collaboration,the two brands will host an exclusive exhibition at the GANNI Bremerholm flagship store. This event will showcase the four one-of-a-kind designs alongside the commercial T500 release, offering a space for the public to engage with the creativity behind the collaboration.

GANNI’s commitment to nurturing new talent goes beyond this collaboration. In 2024, the brand became a patron of ‘CPHFW NEWTALENT,’ a talent support initiative by Copenhagen Fashion Week. Through this partnership, the Dannish fashion brand provides a biannual financial bursary aimed at supporting and elevating the next generation of fashion innovators in a challenging economic environment.

The GANNI x New Balance T500 will be available globally in GANNI stores and online at www.ganni.com  starting September 20th.

   

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