In honor of the 37th America’s Cup, Prada is set to open a boutique in Marina Port Vell Barcelona. The luxurious port is known for harboring yachts, shopping along the « Paseo de Gracia » and a historical museum. The exclusive Prada boutique will be located along this harbor, to give customers a unique shopping experience.

In the boutique, visitors are expected to find a selection of Prada women’s and men’s ready-to-wear, accessories, along with a special selection available during the 37th America’s Cup. This installation will be available in the Paseo de Gracia boutique from August 8th, 2024. Comprised of exclusive accessories and sportswear, the collection’s primary piece is the Prada America’s Cup sneaker – a new version of the iconic Luna Rossa team 1977 model. There will also be a  Prada Linea Rossa eyewear collection and other high-tech Luna Rossa Prada Pirelli ready-to-wear pieces. Finally, the collection will also feature Prada bags and travel backpacks made of one of the brand’s staple materials, re-nylon.

Beyond the exclusive installation, the boutique is set to highlight the brand’s distinguished and prestigious identity. In true Prada fashion, the exterior of the boutique will be decorated with a three-dimensional pattern as well as the Prada triangle in light green. Similar to other Prada boutiques, the interior of the store will have black and white chequered floors, with large windows to offer a view of the Marina Port Vell.

The general selection will be comprised of women’s wear including jackets, skirts, bags and knitwear. Similarly, the men’s wear will also include knitwear, outerwear, blousons and leather goods. This boutique aims to provide visitors of the America’s Cup with an exclusive experience and selection of Prada garments. With access to the special collection, customers will be able to choose from many notable Prada pieces as well as the Luna Rossa-inspired pieces.

 The selection is available in the boutique exclusively from August 8, 2024.