FASHION

AMIRI’S AUTUMN-WINTER 2024 CAMPAIGN: A TRIBUTE TO HOLLYWOOD’S TIMELESS ICONS

By Crash Redaction

For its Autumn-Winter 2024 campaign, Amiri taps into the enduring spirit of Hollywood, drawing inspiration from the transformative journeys of young talents on the brink of stardom. The campaign, set in Los Angeles’ Palace Theatre, seeks to capture the essence of budding film artists who are on the cusp of becoming timeless icons. These individuals, while dressed in Amiri’s latest collection, still remain true to themselves, a balance between dressing up and authenticity that resonates throughout the campaign.

Captured by renowned photographer and filmmaker Glen Luchford, the campaign draws inspiration from the ’90s New Hollywood era, a time of reinvention and bold creativity. This campaign features a trio of rising stars from different creative disciplines and cultural backgrounds: American actors Ashton Sanders and Seth Lee, along with South Korean musician and brand ambassador Sunwoo. These young talents embody the spirit of a new generation that is reshaping global culture, each bringing their unique persona to the forefront of the campaign.

The Amiri Autumn-Winter 2024 campaign is a celebration of Hollywood’s past, present, and future, as seen through the eyes of a new generation of creative talents. By capturing these young stars at a pivotal moment in their careers, Amiri underscores its commitment to pushing boundaries while honoring tradition. It is a tribute to the enduring allure of Hollywood and a testament to the power of fashion to shape cultural narratives.

Credits

Creative Director Mike Amiri

Photographer Glen Luchford

Talents Sunwoo, Ashton Sanders, Seth Lee

Stylist Ellie Grace Cumming

Art Direction Jonny Lu Studio

Discover Amiri Autumn-Winter 2024 campaign on Crash.