LORO PIANA SPRING/SUMMER 2025 | CRASH Magazine
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LORO PIANA SPRING/SUMMER 2025

By Max Mendel

Loro Piana celebrates its 100th anniversary with the unveiling of its Spring/Summer 2025 Collection, spotlighting linen as the essence of summer dressing. Presented at an immersive installation at Palazzo Belgioioso, the Collection blends linen with heirloom fibers such as Cashmere, Silk, and Sopra Visso wool, reflecting the Maison’s century-long expertise in fabric innovation.

The menswear and womenswear lines presented feature effortless silhouettes, light layering, cropped and oversized pants, with pops of yellow accenting a palette of neutrals and earthy tones, excentuated by rather eccentric hats. Embroidery and thick knit socks tucked into cropped pants add texture and dimension to Pianna’s signature casual elegance. Some may call it « quiet luxury » however, Loro Piana’s styling for Spring/Summer 2025 projects volume this season with lavish layering. The Collection’s modern yet timeless aesthetic encapsulates Loro Piana’s refined craftsmanship and luxurious ease.

In celebration of this milestone, Loro Piana also activated unique experiences during Milan Fashion Week, further immersing guests in its world of linen and effortless Italian style. Rooms fully encompassing the collection’s natural serene elements display the collection in the environment of its inspiration. Delve into Adriana Meunié‘s art exploring Loro Pianna’s signature linen in its rawest form.

Discover Loro Piana Spring/Summer 2025 Collection at Crash.fr

 

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