Unveiled at the Théâtre du Châtelet, Alessandro Vigilante’s Spring/Summer 2025 collection for Rochas captures the whimsical essence of summer. Titled « Parure Pour Le Sable, » the collection evokes a dreamy seaside escape, where beachwear meets high fashion, and romantic, puff-sleeved silhouettes take center stage. Inspired by archival photos of founder Marcel Rochas on the Côte d’Azur in the 1940s, this collection reinterprets the playful sophistication of that era for modern times.

Models drifted down a sandy runway in vibrant, flowing ensembles, with shell-inspired rounded tops and delicate, layered fabrics, showcasing the designer’s flair for feminine details and retro charm. Elements of the seaside subtly emerged through motifs like seashells and sandcastles woven into brocade, while intricate handwoven fringes adorned light lace dresses.

This collection, imbued with the spirit of summer leisure, merges opulent textures with an air of spontaneity, resulting in a playful yet refined take on vacation dressing.

« Parure Pour Le Sable » perfectly encapsulates Vigilante’s vision for Rochas: eccentric glamour with an eye for detail, where the beach becomes a stage for elegance and individuality. Each piece reflects the delicate balance between tradition and modernity, encouraging us to rediscover the joy of dressing up, even for a day spent on the sand.

Discover the Rochas Spring/Summer 2025 collection on Crash.